The Challenge: Increase retail visibility and drive product discovery across CTV and digital retail while standing out in a crowded better-for-you food category.
The Insight: Better-for-you food wins when it still feels indulgent. Lead with crave-ability, then support with product story.
The Creative Direction: Position Wanderlish as an effortless upgrade to everyday meals through appetite-first storytelling and clean, modern brand framing.
Execution: Campaign creative supporting two produced CTV spots, along with a social visual system and supporting digital campaign assets designed to translate across CTV, retail media, and digital placements.
Impact: Strengthened retail brand recognition, supported new shopper discovery, and helped establish a scalable framework for future campaign launches.
My Role: Partnered on concept development that led to two produced CTV spots and contributed to campaign art direction and helped shape the social visual system and look and feel across digital touchpoints.
