THAT’S WANDERLISH

Client: Bob Evans Farms, LLC, Wanderlish

Problem: The better-for-you food aisle looks like a penalty box. Wanderlish needed to break out of it without looking like every other brand trying to do the same thing.

Solution: Crave-ability sells. Nutrition claims don't. Lead with the food, let the story follow.

Idea: Make Wanderlish look so good the better-for-you part almost doesn't matter.

My Role: Partnered on concept through two produced CTV spots. Contributed to art direction across the social visual system and digital placements.

Execution: Two produced CTV spots with a supporting social visual system and digital assets built to carry across retail media and digital placements.

Impact: Drove new shopper discovery and set the visual foundation for future campaign work — starting with the thing that actually makes people buy: the food.