Problem: Potatoes don't have a photography problem — they have a relevance problem.
Solution: Forget food photography conventions. Apply graphic design logic to the shoot instead.
Idea: "Bright Geometry" — bold color blocking, structured ingredient patterns, and tight compositions that treat the potato like a design element, not a side dish.
My Role: Led concept and art direction for the shoot — color systems, compositions, ingredient styling — and assisted on set.
Execution: A full branded photography system — art directed from concept through production and built to carry across digital, social, and campaign placements.
Impact: Established a distinctive visual language for the brand that earned a One Club Denver Bronze in Craft/Photography.
