SEASONAL BAR & CAFE BOOKS

Client: Kerry Foodservice (Island Oasis, DaVinci Gourmet, Big Train, Oregon Chai)

*The One Club Denver Bronze Winner – Promotional / Booklets & Brochures (2024 Summer Bar & Cafe Books)

Problem: Foodservice operators don't need more recipes. They need a reason to get excited about what's next.

Solution: Give them trend credibility — something that makes them feel ahead of the curve, not just caught up to it.

Idea: A seasonal editorial piece that lives between a trend report and a lookbook. Visually sharp, practically useful, and built to evolve every season.

Execution: Four seasonal Bar & Café Book editions — developed as the editorial anchor of the Seasonal Selections campaign — supported by social, digital, web, and promotional content. The design system expanded each season while holding consistent principles across photography, color, and multi-brand integration.

Impact: Reinforced Kerry Foodservice as the trend-forward partner for operators and established a content framework that carried across the full Seasonal Selections campaign.

My Role: Concept development, editorial design and layout, and art direction across the series — including beverage photography direction and visual system evolution across all four editions.