Challenge: Extend the Seasonal Selections campaign into engaging, educational content that helps foodservice operators understand how to bring seasonal beverage trends to life using Kerry Foodservice products in real-world beverage programs.
Insight: Operators trust real experts. Pairing seasonal trend storytelling with a credible beverage specialist makes inspiration feel actionable, not just aspirational.
Creative Direction: Create an editorial-meets-educational video series designed to cultivate a sense of beverage innovation and on-trend execution, translating Seasonal Selections strategy into live beverage creation through seasonal trend storytelling, product education, and approachable beverage craftsmanship, anchored by a credible industry voice.
Execution: The Kerry Flavorhouse video series, featuring beverage specialist Natalie Migliarini, developed in partnership with Kerry and aligned directly with seasonal Bar & Café Book recipes and product focus. Each episode highlighted a featured beverage, product, or seasonal trend, creating a connected Seasonal Selections content ecosystem across video, print, social, and digital campaign touchpoints.
Impact: Strengthened Kerry Foodservice credibility in beverage innovation, increased product visibility through education-driven content, and created a scalable seasonal video format that reinforced Seasonal Selections storytelling across channels.
Role: Concept development and art direction across the video series, helping translate seasonal campaign strategy into on-camera content, visual storytelling, and integrated campaign execution alongside supporting seasonal assets.
