KERRY FLAVORHOUSE SERIES
Client: Kerry Foodservice (Island Oasis, DaVinci Gourmet, Big Train, Oregon Chai)
Problem: People follow people. Whoever's making the thing everyone's talking about sets the trend.
Solution: Trust travels. Put it in the right hands and the brand comes with it.
Idea: The Kerry Flavorhouse Series — Natalie Migliarini, who created the recipes, on camera making them. The Bar & Café Books come to life one beverage at a time.
My Role: Concept development and art direction across the series — from campaign strategy through on-camera content and on-set direction.