GLOBALWARNING

Client: Hershey’s

Problem: The planet is getting hotter and nobody's doing a damn thing about it. Chocolate melts. People do too.

Solution: Hershey's is protecting theirs. The same heat coming for the chocolate bar is coming for everything else, and someone has to start acting like it.

Idea: "GlobalWarning." A limited-edition insulated wrapper as Hershey's defense against rising temps, and a mirror for what the rest of the world should be doing for itself.

My Role: Concept development and art direction, product stunt ideation, visual system, OOH, and social.

Execution: The insulated wrapper launches as the hero, backed by stark OOH and social with declarative copy and QR engagement. The platform extends into The Meltdown, an immersive experience at Hershey Park.

Impact: Turned a product innovation into a cultural statement making Hershey's the brand that acted while the world stood still.

Spec project, photography used for directional purposes. Final imagery would be custom shot.