GLOBALWARNING

Client: Hershey’s

Problem: The planet is getting hotter and nobody's doing a damn thing about it. Chocolate melts. People do too.

Solution: Hershey's is protecting theirs. The same heat coming for the chocolate bar is coming for everything else — and someone has to start acting like it.

Idea: "GlobalWarning." A limited-edition insulated wrapper as Hershey's defense against rising temps — and a mirror for what the rest of the world should be doing for itself.

My Role: Concept development and art direction — product stunt ideation, visual system, OOH, and social.

Execution: The insulated wrapper launches as the hero, backed by stark OOH and social with declarative copy and QR engagement. The platform extends into The Meltdown — an immersive experience at Hershey Park.

Impact: Turned a product innovation into a cultural statement — making Hershey's the brand that acted while the world stood still.

Spec project, photography used for directional purposes. Final imagery would be custom shot.