FLAVOR IS AMOR

Client: MegaMex — Herdez

Problem: Herdez was launching new grilling sauces at Walmart. They needed in-store consideration and emotional brand presence in a retail environment designed to ignore both.

Solution: People don't just eat great food. They love it. And when it hits that hard, it shows. Herdez doesn't need to be in the ad — it needs to be the reason for the reaction.

Idea: "Flavor Is Amor." Tactile, sauce-forward, physical — and unmistakably Herdez.

Execution: A retail-driven campaign across Walmart OOH, Ibotta placements, and Walmart banner ads — built around tight, sauce-forward food moments.

Impact: Positioned Herdez as the source of bold, lovable flavor — with a launch system built to move between Walmart retail and large-format OOH without losing anything.

My Role: Concept development and art direction — platform creation, visual system, photography direction, and retail integration.

Spec project, photography used for directional purposes. Final imagery would be custom shot.