Challenge: Drive Sweet Cream Creamer awareness alongside the dirty soda trend.
Insight: Sweet cream elevates trending drinks into craveable menu upgrades.
Creative Direction: Macro texture and mixing moments to spotlight drink transformation.
Execution: Social, digital, and landing page brand burst assets featuring macro beverage visuals and product-forward storytelling.
Impact: Increased product visibility and aligned DaVinci with trending beverage culture.
Role: Concept and Art Direction and Design across campaign visuals and digital ecosystem, including Art Direction of the campaign photography.
