LASERWHOPPER

Client: Burger King

Problem: "Have It Your Way" has been Burger King's promise for decades. They just never took it far enough.

Solution: Take it literally. If you can have it any way you want, that includes burning your face into the patty.

Idea: "LaserWhopper." Whatever's in your head, we'll burn it into your burger. A custom laser engraving machine on wheels, traveling the country so people can hunt it down and have it exactly, irreversibly their way.

My Role: Concept development and art direction — product stunt, OOH system, experiential tour, and digital extensions.

Execution: The LaserWhopper machine launches through minimal OOH — engraved patties, unapologetic copy. Extended into a nationwide food truck tour with live engraving, digital masterpiece receipts, a laser-engraved billboard, and branded tattoo moments.

Impact: Turned a legacy tagline into a cultural stunt — making personalization something you could see, eat, and talk about.

Spec project, photography used for directional purposes. Final imagery would be custom shot.