Challenge: Drive awareness and trial for the Big Train Vivaz line, highlighting Horchata, Flan, and Churro as culturally inspired menu drivers.
Insight: Bold, nostalgic dessert flavors help operators deliver drinks that feel both culturally rooted and highly craveable.
Creative Direction: Vibrant color, playful illustration elements, and culturally inspired flavor storytelling to spotlight the Vivaz lineup.
Execution: Social, digital, and landing page brand burst assets featuring bold color beverage visuals, product-forward compositions, and culturally inspired illustration details.
Impact: Increased visibility for the Vivaz launch and reinforced Big Train’s vibrant, playful brand personality.
Role: Concept and Art Direction and Design across campaign visuals and digital ecosystem, including Art Direction of the campaign photography.
