Concept Work: Developed as a proposed ghost kitchen identity created specifically for delivery platforms. The scope centered on logo exploration and performance-driven food imagery for app environments, without extending into a broader brand system. **Food photography shown is for visual direction only. Final imagery would have been custom shot if the concept moved forward.
Challenge: Create a delivery-first ghost kitchen identity for a wings concept designed to compete within crowded food delivery platforms.
Insight: In delivery apps, bold naming and clear visual cues matter more than nuance. Strong iconography and craveable food imagery drive immediate recognition and clicks.
Creative Direction: Develop a logo direction that feels energetic, bold, and instantly legible at small scale, paired with food photography that highlights sauce gloss, crisp texture, and flavor-forward appeal.
Execution: Explored primary and alternate logo options optimized for mobile app tiles and circular avatar formats. Developed food photography concepts focused on close-cropped wing textures, saturated sauce color, and high-contrast compositions designed to stand out within delivery app interfaces.
Impact: Delivered an app-ready identity and visual approach built to maximize clarity, appetite appeal, and competitive visibility within digital storefront environments.
Role: Logo exploration and food photography direction tailored specifically for delivery application performance.
