WING STAR: GHOST KITCHEN BRAND

Client: All Day Kitchens — Wing Star

The Brief: Build a ghost kitchen brand that lives entirely on delivery apps — no storefront, just a logo and packaging doing all the work for a chicken wing brand with serious attitude.

The Thinking: Part delivery brand, part band merch — the winged star, the illustration style, and "Eat Hot. Live Loud." tone borrow from concert poster energy and apply it to a wing joint.

The Mark/Branding: A winged star that commands attention at app-tile scale and bag scale alike — extended into a bold illustration system of flames, lightning bolts, bones, and stars that turns the delivery bag into a band tee and the wing box into something worth keeping.

Execution: Primary and alternate logo explorations optimized for app tiles and circular avatar formats. Delivery packaging concepting across bags, seals, and branded elements designed to carry the identity into the physical handoff. Food photography art direction focused on close-cropped hero angles, rich textures, and high-contrast compositions built to perform within delivery platform constraints.

My Role: Primary and alternate logo explorations, full delivery packaging suite — bag, wing box with branded wax paper, die-cut seal sticker, napkins, insert stickers, and thank you card — plus food photography art direction built for delivery platform constraints.

Concept work. Photography used for directional purposes — final imagery would have been custom shot.