WING STAR: GHOST KITCHEN BRAND
Client: All Day Kitchens — Wing Star
The Brief: A ghost kitchen brand built to live entirely on delivery apps — no storefront, just a logo and packaging doing all the work.
The Thinking: Part delivery brand, part band merch — the winged star, the illustration system, and "Eat Hot. Live Loud." borrow from concert poster energy and apply it to a wing joint.
The Mark/Branding: A winged star built to command at app-tile and bag scale — extended into an illustration system that turns the delivery bag into a band tee and the wing box into something worth keeping.
My Role: Logo development, delivery packaging, and food photography art direction from concept through full system.
