WING STAR: GHOST KITCHEN BRAND

Client: All Day Kitchens — Wing Star

The Brief: A ghost kitchen brand built to live entirely on delivery apps. No storefront, just a logo and packaging doing all the work.

The Thinking: Part delivery brand, part band merch. The winged star, the illustration system, and "Eat Hot. Live Loud." borrow from concert poster energy and apply it to a wing joint.

My Role: Logo development, delivery packaging, and food photography art direction from concept through full system.

The Mark/Branding: A winged star built to command at app-tile and bag scale then extended into an illustration system that turns the delivery bag into a band tee and the wing box into something worth keeping.

Execution: Full logo exploration and delivery packaging suite: bag, wing box with wax paper, seal sticker, napkins, insert stickers, and thank you card. Plus food photography art direction built for delivery platform constraints.

Concept work. Photography used for directional purposes and final imagery would have been custom shot.