Concept Work: Developed as a proposed ghost kitchen identity created specifically for delivery platforms. The scope centered on logo exploration and performance-driven food imagery for app environments, without extending into a broader brand system. **Food photography shown is for visual direction only. Final imagery would have been custom shot if the concept moved forward.
Challenge: Develop a logo and supporting food imagery for a ghost kitchen brand designed to live exclusively within delivery applications.
Insight: On delivery apps, decisions are driven by thumbnails. Clear naming, bold marks, and craveable food imagery do the heavy lifting.
Creative Direction: Create a logo direction that feels bold, indulgent, and instantly legible at small scale, paired with food photography that emphasizes texture, melt, and comfort-driven appeal.
Execution: Explored primary and alternate logo options optimized for app tiles and circular avatar formats. Developed food photography concepts focused on close-cropped hero angles, rich textures, and high-contrast compositions designed to perform within delivery platform constraints.
Impact: Delivered a clean, app-ready identity and visual approach designed to stand out within crowded food delivery environments.
Role: Logo exploration and food photography direction tailored specifically for delivery app execution.
