The Brief: A ghost kitchen brand built to live entirely on delivery apps — no storefront, just a logo and packaging doing all the work.
The Thinking: Yellow is the whole world — everything lives inside it. The visual language pulls straight from the food itself — noodle shapes, cheese drips, and the gooey macro world of mac and cheese made graphic.
The Mark/Branding: A cheese-dripping noodle icon and wordmark built to work at app-tile scale and hold up large on a delivery bag — extended into a wave-pattern packaging suite built around one saturated world.
My Role: Logo development, delivery packaging, and food photography art direction from concept through final system.
