MAC SHACK: GHOST KITCHEN BRAND

Client: All Day Kitchens — Mac Shack

The Brief: A ghost kitchen brand built to live entirely on delivery apps. No storefront, just a logo and packaging doing all the work.

The Thinking: Yellow is the whole world, everything lives inside it. The visual language pulls straight from the food itself using noodle shapes, cheese drips, and the gooey macro world of mac and cheese made graphic.

My Role: Logo development, delivery packaging, and food photography art direction from concept through final system.

The Mark/Branding: A cheese-dripping noodle icon and wordmark built to work at app-tile scale and hold up large on a delivery bag. Then extended into a wave-pattern packaging suite built around one saturated world.

Execution: Full logo exploration and delivery packaging suite: bag, bowl, seal sticker, napkins, insert stickers, and thank you card. Plus food photography art direction built for delivery platform constraints.

Concept work. Photography used for directional purposes only, final imagery would have been custom shot.