MAC SHACK: GHOST KITCHEN BRAND

Client: All Day Kitchens — Mac Shack

The Brief: Build a ghost kitchen brand that lives entirely on delivery apps — no storefront, just a logo and packaging doing all the work for loaded mac and cheese.

The Thinking: The yellow world isn't a color choice, it's a brand decision — everything from the bag to the fork lives inside it.

The Mark/Branding: A cheese-dripping noodle icon and wordmark that works at app-tile scale and holds up large on a delivery bag, extended into a wave-pattern packaging suite built around one saturated world.

Execution: Primary and alternate logo explorations, full delivery packaging suite — bag, bowl, seal sticker, napkins, insert stickers, and thank you card — plus food photography art direction built for delivery platform constraints.

My Role: Logo exploration and brand direction — mark development across primary and alternate directions, delivery packaging concepting, and food photography art direction across app and packaging application.

Concept work. Photography used for directional purposes — final imagery would have been custom shot.