4-TWENTY

Client: 7-Eleven

Problem: 7-Eleven has always been the munchie run. Legal marijuana just gave them permission to say it out loud.

Solution: Don't build something new — lean into what's already there. The culture wrote this campaign. 7-Eleven just has to show up.

Idea: "4-Twenty." A pop-up that puts cannabis and the munchies under one unmistakably 7-Eleven roof.

My Role: Concept development and art direction — campaign platform, visual system, OOH, packaging, and in-store experiential design.

Execution: 4-Twenty pop-ups bring the pairing to life in states where recreational marijuana is legal — complete with The Danks, Giant Doobies, Bong Gulp, and THC-Infused Slurpees alongside 7-Eleven's classic snack lineup. Backed by OOH and social that makes the whole thing feel like it should have always existed.

Impact: Positions 7-Eleven as culturally sharp while staking a claim in a category that was always theirs to own.

Spec project, photography used for directional purposes. Final imagery would be custom shot.