4-TWENTY

Client: 7-Eleven

Problem: As legal marijuana expanded, no major convenience brand had made a real move — despite the obvious, almost embarrassing overlap with what they sell and who they sell it to.

Solution: When people smoke, they snack. Nobody does snacking like 7-Eleven. These two things were always going to end up in the same place.

Idea: 4-Twenty. A pop-up that puts cannabis and the munchies under one unmistakably 7-Eleven roof.

Execution: 4-Twenty pop-ups blend cannabis products with 7-Eleven snacks in states where recreational marijuana is legal — backed by OOH and social that makes the pairing feel like common sense.

Impact: Positions 7-Eleven as culturally sharp while staking a claim in a new category that already belongs to them.

My Role: Concept development and art direction — campaign platform, visual system, OOH, packaging, and in-store experiential design.

Spec project, photography used for directional purposes. Final imagery would be custom shot.